A layman's answer would be : NO! And the reason: many people connect the success of video contest with the number of videos submitted! Now, this is not the reason why we would run a video contest, and this was definitely NOT why I ran my World's 1st NRI Video Talent Hunt Program while in Airtel.
Coming back to it: My objective of doing a NRI Talent Hunt was :
1. To create a buzz and chain reaction of sorts.
2. To associate Airtel CallHome with NRIs and represent their passion in a special and relevant way.
3. To allow interconectivity and viral effect for this communication.
And hence I decided to :
1. Do it in a non-branded, unbiased and universally accessed platform like YouTube.
2. Do it on a global and widely used portal like YouTube to lend a global impact.
3. Allow people to share and get rated for their videos.
So my friends, it's not how many videos were uploaded , but how many poeple viewed them and how many of the videos were shared, that counts!
In long run this activity will reap even better results. In long run: the videos keep getting shared, their links keep getting embedded in different sites, and one can always revive and connect them with another activity thus creating a chain reaction.
And that was the purpose of launching Airtel CallHome, World's 1st NRI Video Talent Hunt.
Tuesday, May 20, 2008
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