A layman's answer would be : NO! And the reason: many people connect the success of video contest with the number of videos submitted! Now, this is not the reason why we would run a video contest, and this was definitely NOT why I ran my World's 1st NRI Video Talent Hunt Program while in Airtel.
Coming back to it: My objective of doing a NRI Talent Hunt was :
1. To create a buzz and chain reaction of sorts.
2. To associate Airtel CallHome with NRIs and represent their passion in a special and relevant way.
3. To allow interconectivity and viral effect for this communication.
And hence I decided to :
1. Do it in a non-branded, unbiased and universally accessed platform like YouTube.
2. Do it on a global and widely used portal like YouTube to lend a global impact.
3. Allow people to share and get rated for their videos.
So my friends, it's not how many videos were uploaded , but how many poeple viewed them and how many of the videos were shared, that counts!
In long run this activity will reap even better results. In long run: the videos keep getting shared, their links keep getting embedded in different sites, and one can always revive and connect them with another activity thus creating a chain reaction.
And that was the purpose of launching Airtel CallHome, World's 1st NRI Video Talent Hunt.
Tuesday, May 20, 2008
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2 comments:
I do agree with you. digital is not a rocket science..just common sense....video website are not being appreciated in India not because of low bandwidth in b class cities but because traditional marketers find hard to accept it!
I help run a company called nautanki.tv - we have created an online entertainment platform which uses a widget network to go to where the audience is - a complete reverse of the prevalent model. The problem with video based advertising is that it has been clubbed with Text based ads and with Banners. Videos are more engaging and have a better connect with the viewer and nautanki.tv has data that supports this theory.
We just have to work towards educating the media buyers to accept the medium and use it in intelligent manner
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