Source: CK Prahlad and Stuart L Hart: The Fortune at the Bottom of the Pyramid.
I think the idea is now clear, so very succinctly: A student one-box should be a collaboration device, allowing:
1. Shared Learning
2. Collaborated projects and activities
3. Joint creation/output
4. Training, Skills –upgrading and testing
I have already written in detail in one of my previous posts: Lack of Innovation: Indian PC Marketers: http://sycamoreworld.blogspot.com/2006/12/lack-of-enthusiasm-indian-pc-marketers.html
The big idea is clear, but as you can see, this requires:
• Creating an eco-system through strategic alliances (You cannot do this
mammoth of a task alone)
• Building localised business models for specific segments and specific
geographies (a student one box will be different from a daily wager one –
box, in-terms of content, accessibility and design)
• Commitment to achieve an overall enhanced well-being of the target user.
• Focus,once again, on distribution, accessibility (overcome language ,
disability, environmental and cultural barriers), pricing and usability.
1. Shared Learning
2. Collaborated projects and activities
3. Joint creation/output
4. Training, Skills –upgrading and testing
I have already written in detail in one of my previous posts: Lack of Innovation: Indian PC Marketers: http://sycamoreworld.blogspot.com/2006/12/lack-of-enthusiasm-indian-pc-marketers.html
The big idea is clear, but as you can see, this requires:
• Creating an eco-system through strategic alliances (You cannot do this
mammoth of a task alone)
• Building localised business models for specific segments and specific
geographies (a student one box will be different from a daily wager one –
box, in-terms of content, accessibility and design)
• Commitment to achieve an overall enhanced well-being of the target user.
• Focus,once again, on distribution, accessibility (overcome language ,
disability, environmental and cultural barriers), pricing and usability.
It’s imperative to build an ecosystem of products and create an opportunity for people to become more efficient and raise themselves in the value chain, apart from localisation of content and distribution to achieve the objective of reaching out to the next half a billion people in India.
Oracle has already started a somewhat similar initiative with schools in India, through it’s www.think.com endeavour. Microsoft also followed with Project Siksha.
Organisations like Unilever have very successfully crossed the chasm and so have ideas like : Gramin Bank and Gramin Telecom.
Concepts like: ‘MICRO-LENDING’ are actually steps in the same direction. While we will take a closer look on Micro-lending and the use of technology and digital medium in a future posting, you may want to take a peep into: lendingtree.com and gauge the potential that it has!
The time has come when we just cannot think about 6 or 10 million PCs sold every year, we cannot not say that we will not lend as banks because delinquencies are huge, and we cannot say that we are satisfied with 35 or 50 million internet users.
We have tapped the top 50 million Indians, it’s time to look at the next 500!
Sources: CIA Factbook, The Hindu, Indian Express, CK Prahlad and Stuart L. Hart: The Fortune at the Bottom of the Pyramid, UNICEF, NDTV.com, umbrellakiosk.blogspot.com
Oracle has already started a somewhat similar initiative with schools in India, through it’s www.think.com endeavour. Microsoft also followed with Project Siksha.
Organisations like Unilever have very successfully crossed the chasm and so have ideas like : Gramin Bank and Gramin Telecom.
Concepts like: ‘MICRO-LENDING’ are actually steps in the same direction. While we will take a closer look on Micro-lending and the use of technology and digital medium in a future posting, you may want to take a peep into: lendingtree.com and gauge the potential that it has!
The time has come when we just cannot think about 6 or 10 million PCs sold every year, we cannot not say that we will not lend as banks because delinquencies are huge, and we cannot say that we are satisfied with 35 or 50 million internet users.
We have tapped the top 50 million Indians, it’s time to look at the next 500!
Sources: CIA Factbook, The Hindu, Indian Express, CK Prahlad and Stuart L. Hart: The Fortune at the Bottom of the Pyramid, UNICEF, NDTV.com, umbrellakiosk.blogspot.com
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